Building A Class Of Your Own

Looking For A New Car?

Felicia an Investment Banker had her bonus paid out and it was something well over her! She worked hard and felt she deserved to get herself a car. Something classy in every sense of the word.

She shop and look around and saw this advertisement of the following equipment packages:

  • Air Balance
  • Airmatic Agility
  • Driving Assistance
  • Keyless Comfort package
  • Parking package

This is none other than the Mercedes C-Class and Felicia fell for it immediately. Somehow can you see how the brand Mercedes projected itself as a classy car?

The brand Mercedes is always associated with luxury cars throughout the world. Price aside it got a certain appeal with car owners.

You are your brand - motivation text in spiral notebook with a cup of coffee

Today’s blog post will be about Branding or more like the title suggest Building A Class Of Your Own.

In an online business, you are your brand and you built that around your name. With that in mind you can now see the importance your name is in Building A Class Of Your Own!

Not too long ago I did a video training on the subject of Why Branding? A quick recap of some of the key basics I cover there like:

  • You want to be remembered.
  • Your brand name should be aligned with whatever you do.
  • What name to choose?
  • Ideally your own name.

In this episode, I will dig deeper into “Building a Class of Your Own

There are certain key factors you need to look out for in Building A Class Of Your Own like:

  1. Colour Code.
  2. Writing Style.
  3. Design Style
  4. Your Specialties or Expertise or Niche Area.
  5. Delivery Style.
  6. Your Symbol or Logo. (Your brand!)
  7. Value Contribution.

Colour Code

Choose a colour code, of course one that you like. Stay with it all the way. Any change would show inconsistency, which we want to avoid.

Writing Style

This should relate to your style of speaking, ultimately it is YOU, which should be projected to your audience. They can tell from your post it is you who wrote it. Make this effort to develop your own writing style. Of course be natural! You must have heard of this saying “mean what you say” this is the same with your writing style.

Design Style

So what is this design style about? It’s just the font size and type that you used. Remember always stay consistent and that’s the name of the game. In whatever you do always be consistent. Our audience can always see this point.

Your Specialties or Expertise or Niche Area

What are your skill-set? Remember in my earlier video training I spoke about your brand name align with whatever you do. Firstly, this will help people to remember you. Secondly, when your name or brand is associated with your skill-set, you will become the go to guy. Be it copy writing, video marketing, SEO or website designing, Building A Class Of Your Own should evolve around your skills or specialties!

Delivery Style

How you show case your videos or blog post speaks a lot about YOU. Your audience can relate with your way of writing, your way of presentation in your videos. It is like how you present yourself to your audience.

Your Symbol or Logo

This is what your brand is all about. How do you relate to the car brand Mercedes? The triangular arrows will always be associated with Mercedes. We should imitate like how Mercedes does it’s class branding. It will stay with you for life. Initial stages are very challenging but you will some day sit back and relax in the long term and say it’s worth the time and effort. You make go over to www.fiverr.com for logo design. Check it out.

Value Contribution

I have said this before, educate yourself first than share this education you got with your audience. This is value contribution. Give value, and that value can solve problems that others have.

Do feel these 7 pointers easy to implement? What is your opinion or you have any other points to share. Do give your comments in the comment box below.

The Importance of Building A Class of Your Own

You Want To Be Remember

This is something that cannot be left out. When you talk about luxury or classy cars, does Mercedes come into your mind? When you share thoughts and ideas on sports cars, does Ferrari or Maserati come into your mind? Now go do the same for yourself to create that online presence. It may take time but eventually you will reach there.

You Want To Get Noticeable

With Building A Class Of Your Own, it comes with you getting notice and recognized. This will come fast once your audience remembers you with your online presence.

You Want To Look Qualified

Surely, you want to look qualified in whatever you post be it be video or blogging. This comes from your content, which goes back to your education. Get educated and keep it on-going all the time. You can never stop educating yourself!

You Want To Look Stable

Branding can make you look stable. Constant blogging does help you in this aspect. You can associate this as being established. So remember to provide valuable content.

Gives You More Validity

You want to be validated at the end of the day don’t you?

Be patient, this may take a while before you can get validated. Some form of credibility will relate to building a class of your own.

You Want To Be Trusted

Firstly through branding you will be Known by your audience. With stability and validity you will be Like. Finally, with all that in place you will be Trusted.

When your audience Know Like and Trust you guess what is going to happen next?

You are able to sell to them easily! You have won their trust.

One exclusively important point to note here is Never Abuse That Trust. It took you time blood and even tears to building your brand or Building A Class Of Your Own. End of the day you don’t want your tribe or audience to loose faith and trust in you.

You Want To Be The Go To Person

With your skill-set and long development to reach that expert status, you will be the go to person. Be it graphics designer or video marketer, your name should be associated with your field of expertise.

Are the importance discuss here sufficient in helping you to Build A Class of Your Own? Do give me your feedback in the comment box below.

 

Businessman drawing Brand Building concept on blurred abstract background

Conclusion

In concluding my blog post, there is now work to be done. There is quite a lot of hard work out there to begin with. The first step is always challenging and that is true for most of us. Never Give Up, otherwise there is no beginning to those who want start your online marketing business. Model yourself after Mercedes and get going

Who knows a day might come when you may be driving a Mercedes and sit back and say my dream has become a reality. Others will look up to you and follow in your footsteps.

I love to hear your views and comments on this post. Feel free to give me your feedback in the comment box below.

Till than, have a fantastic week ahead!

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Answer To Your Traffic Woes

Traffic As We All Know

 Funny how should I begin?

As usual in the morning Jim and Jen were heading out for work. Got into their car and prepared to drive off and the morning air was still fresh and the sun was glowing.

Now, the all too common traffic jam began as they headed into the highway. “How dreadful this can be” Jim told his wife Jen to start the day and it’s Monday. “Nice” was Jen’s reply.

Autobahn A 8 bei Möhringen, Tilt Shift Effekt

When we drive we all dread traffic don’t we? In fact if there were no traffic how nice would our drive be!

Our Business

Let’s get back to reality in our Internet Marketing world. Given the above situation of what Jim and Jen were caught in don’t we want this for our blog site? In fact we love this sort of traffic jam.

Now how do we get this sort of traffic jam to our blog site? Here are some basics to consider before we can see traffic flowing in.

  • Getting us to being educated. I mean gaining useful knowledge. (Education)
  • With the knowledge we acquired do we impart these to others? (Giving valuable content)
  • Problem solving, does our content not only educate but help others solve their problems? (Solutions to others woes)
  • Provide training to others. Ideally this should be in the form of videos.

You may now say Yes, Yes, I did all of the above but still I don’t see the traffic coming in. Hmm, was there something wrong with my content or videos or training? Right this very moment I’m in that situation!

Traffic concept with smartphone on white table

Do share with me if you have been through this before or going through it right now. Drop me your comments in the comment box.

Document Sharing Sites

 This is not something new, but has been around for some time it’s www.shareslide.net

To be honest upfront I have not try it, but will take the courage to do so. (I’m very shy in trying out something new to me…. Lol) I was told it got like 70 million viewership! Yes I’m excited about the number and in fact just give me 0.001% of that traffic would be a handful for me to handle, I must admit! This can only happen if you do it right.

Hand writing the text: Raise Your Website Traffic

All you need to do is have a power point presentation on your content!

One question that will have you wondering is “What must I do with such presentation to Raise My Website Traffic?”

Food for Digestion

  • Modern Design should be used
  • Easy to read and clear. (Short and Sweet)
  • Good quality graphics. (Capture your audience)
  • Valuable content as well as problem solving and educational.
  • Add some entertainment and comic to your slides
  • Have your blog address on every slide (You want your audience to remember you)
  • Have a Call to Action like see more at www.haroldho.com

Guys if you have more points or ideas to add feel free to drop these in the comment box. I do appreciate your contribution.

To sum it up just remember these 3 pointers: –

  • Deliver Decent Value with Your Title or Headline
  • Problem Solving Content.
  • Always point or direct them to your blog.

Always bring your viewers or audience to your blog where perhaps some form of product or services are offer for sale.

This is just my opinion and feels free to share if you feel otherwise in the comment box.

Side Story

 Johnny was failing in everything he does just like some of us Internet marketers. Be it his personal life or in whatever he does in short. If you feel you can relate with Johnny as an Internet Marketer, than you may like to try these suggestions.

  • Always be persistent and consistent.
  • Remember to give high value content
  • Brand yourself and keep up with times, have some form of design.
  • Display vitality or energy in your Personality. Your audience will love it!
  • Have all your content on various platforms like FB YT even slide share. In Facebook give a short summary post about your blog post and direct them to your blog. Your blog post could easily be converted into a YouTube video. Game enough go do a FB live and bring your audience to your blog.

Now I must have gone on far too long!

I love you to share ideas with me not only what works but what doesn’t as well.

Do give me your comments on my blog post below.

Till next week, Never Give Up!

 

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Time Management in Internet Marketing

Time Distribution

Screen Shot of 2 ClocksFirst of all do you agreed we all have 24 hours a day irrespective of status? The president of U.S.A. or the Queen of England as well as the worker in the car manufacturing factory and the Internet marketer all have 24 hours a day. Not a second or a minute more does any of them has.

Time for the Internet Marketer

Screen Shot of Time Management

As an Internet Marketer myself, I must admit it is very challenging and many times a struggle in keeping and managing time in a jammed pack day! I’m not sure about you but if you face a similar situation in your day do share with me by leaving your comments at the end of my post.

Tasks Accomplished or Unaccomplished?

I’m sure at the start of everyday we do have mentally in us what we want to do for the day. This is fine if the task before you is only a handful. Now what if the tasks we have gets a handful, can you possibly remember every task? I used to do that not too long ago in my day job. Very often we may forget as there will be urgent task that warrants your immediate attention. Otherwise you or for sure myself get distracted by other attractions that come our way. So when you reach end day did you ever ask yourself what have you accomplish today? I did that several times definitely not more than 5 I must admit! Next what do we do, well I normally or my colleagues will always said “Tomorrow we will do it” now what happen if tomorrow you fall ill and absent yourself from work. Perhaps in our Internet marketing world we too may become sick or too sick to even log into our laptop.

Solution to this undesirable habit

I was a procrastinator and today I’m still one but a lesser one thankfully. Today I use a time management sheet to list out my tasks and prioritise which is the most important one for the day. I strongly encourage Internet marketers to have this list and try your very best to stick to it as far as possible.

It did help me to a certain extend and I’m fine tuning it. One secret is not to list too many task on your list. I am sure you will get overwhelmed. This is speaking from my experience, as this will lead you back to the same spot as you have started.

So as an Internet marketer you may list your task related to your business like blogging, sourcing for traffic, preparing your squeeze page, shooting of videos, or writing your scripts. Next you may want to list other task or duties you have to do in the day. Perhaps like errands, fetching or sending children to school, groceries shopping or even exercising like jogging or brisk walking or workout in the gym.

It is from this very long list you will pick the important ones and place these first or on top of your list. Have a balance and do not get too ambitious in trying to get all done as you will not and that’s where you will give up and fall into old ways.

Conclusion

Now followers of my blog do leave a feedback or some sharing about what I have just posted. It is extremely useful if we could share with each other our experiences. This will be beneficial both ways.

Do note my blog will soon be undergoing some restructuring, do bear with me as I have my blog improve for the benefit of all.

Have a fantastic and profitable week!

 

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